Creative Arts Agency meets artistes, managers on ‘Play Ghana Agenda’

The Artistic Arts Company has held a gathering with key figures from the Ghanaian music scene on June 28, 2024.

The event was marked by the presence of Director Normal Gyankroma and Deputy Director Franky 5 from the Artistic Arts Company, alongside influential artiste managers together with Gormi and Electro Mirror, who symbolize Gyakie.

The agenda for the day centred across the pivotal initiative: The Play Ghana Agenda, Whose L.I is earlier than parliament and is being reviewed for approval. It resonates with the aspirations of each artistes and managers alike and sparked a energetic change of concepts and techniques to raise Ghanaian music onto the worldwide stage.

Director Normal Gyankroma opened the dialogue with a poignant commentary on the wealthy cultural tapestry that Ghanaian music embodies.

She emphasised the necessity for strategic collaborations and investments in infrastructure to harness this cultural wealth successfully.

Her imaginative and prescient underscored the significance of preserving Ghanaian musical heritage whereas concurrently innovating to satisfy international developments.

Deputy Director Franky 5 echoed these sentiments, highlighting the pivotal function of know-how in trendy music distribution and promotion.

He confused the significance of leveraging digital platforms and social media to amplify Ghanaian music’s attain past nationwide borders. His forward-thinking strategy resonated with the assembled managers, who eagerly mentioned sensible steps to combine these methods into their artists’ careers.

Among the many attendees, Gormi, a seasoned artiste supervisor and music distribution Agent shared insights gleaned from years of navigating the music trade panorama.

His emphasis on artist growth and strategic planning struck a chord, prompting a collective brainstorm on nurturing rising expertise and guaranteeing sustainable progress.

Electro Mirror, representing Gyakie, introduced a worldwide perspective to the dialogue. He emphasised the urgency of exporting Ghanaian music by means of focused worldwide partnerships and strategic advertising campaigns.

His proposal to determine devoted music export initiatives garnered enthusiastic assist, signalling a unified dedication to increasing Ghanaian music’s footprint on the worldwide stage.

All through the gathering, a spirit of collaboration and optimism prevailed. The individuals acknowledged that whereas challenges lie forward, the potential for Ghanaian music to resonate globally is limitless.

By embracing innovation, nurturing expertise, and forging strategic alliances, they affirmed their collective resolve to propel Ghanaian music to new heights of worldwide acclaim.

Because the assembly concluded, Director Normal Gyankroma reaffirmed the Artistic Arts Company’s dedication to supporting these initiatives.

She expressed confidence that with concerted effort and a shared imaginative and prescient, Ghanaian music wouldn’t solely thrive domestically but in addition captivate audiences worldwide.

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