Again residence through the Paris Olympic Video games, Africa’s premier music streaming platform, Boomplay, rallied followers’ help for the athletes by way of a marketing campaign dubbed ‘Rhythm of Champions’.
This 12 months’s Olympic Video games was an eventful one for Africa because it had a vibrant illustration of athletes from everywhere in the continent carrying the flag of their respective international locations excessive and with nice honour.
The marketing campaign made use of artist collaboration to attach music followers to video games and employed promotional actions and on-line engagements to spotlight the various sporting disciplines that African athletes participated in whereas displaying their favorite songs.
That includes a mixture of high-flying and prime rising African artistes, the ‘Rhythm of Champions’ marketing campaign additionally had specifically curated Olympics-themed playlists by the artists which impressed nationwide satisfaction and spurred their nation athletes onto victory.
The Olympic Video games over, a have a look at a few of the highlights of Boomplay’s marketing campaign:
– Artist Collaboration
Six (6) artists collaborations throughout Africa: King Paluta (Ghana), Qing Madi (Nigeria), Dayoo (Tanzania), Salatiel (Cameroun), Jay Rox (Zambia) and Ndovu Kuu (Kenya)
– Playlist Marketing campaign
~300K streams accrued: from Olympics-themed playlist every curated by the artists solely on Boomplay that was shared with followers.
– In-app Promotion
5 (5) totally different promo placements on the Boomplay platform for consciousness: v banner, publish notification, FCM, function spot and slides placements.
– On-line Promotion
1.5M+ distinctive views & ~60K engagement: by way of google and natural posts on X
– Offline Promotion
4 digital billboards: placements in Nigeria and Ghana
General, the Rhythm of Champions marketing campaign rallied and amplified help for African athletes on the Paris 2024 Olympics in a transfer to showcase the synergy between sports activities and music.
Congratulations to all African athletes who participated within the Paris Olympics and introduced honour to their international locations.