That is what the newest perception knowledge from the favored app claims. Spotify launched video podcasts for a choose variety of reveals in 2020, and has since expanded the format to creators in virtually each market.
Clearly, video podcasts have gained recognition (thanks, YouTube!), with creators worldwide embracing the format to reinforce engagement. Over half of Spotify’s high 20 podcasts now characteristic video, together with main reveals like The Joe Rogan Expertise.
Globally, the typical every day streams of video podcasts on Spotify have elevated by over 39% year-over-year. Within the U.S., practically two-thirds of podcast listeners want reveals with video, Spotify says.
What the numbers say
Globally, video consumption hours on Spotify have elevated extra quickly than audio-only consumption hours year-over-year, with increased retention charges for video podcasts. Spotify shared new statistics highlighting the rising recognition of video on the platform:
- There are actually over 250,000 video podcast reveals on Spotify, up from 100,000 in 2023.
- Greater than 170 million customers have watched a video podcast on Spotify.
- Over 70% of customers watching video podcasts accomplish that within the foreground.
- Almost one in three U.S. podcast month-to-month energetic customers (MAUs) interact with video, whereas practically one in 4 international podcast MAUs interact with video. Globally, the variety of video podcast MAUs has grown by 40% year-over-year.
- The variety of creators actively publishing video every month has elevated by practically 70% year-over-year.
- The biggest markets for creators publishing video are the U.S., Brazil, and Mexico.
- In Brazil and the Philippines, about 20% of all month-to-month energetic podcast creators are publishing video, a share that has practically doubled since final yr.
- In Chile and Brazil, video is rising its share of whole podcast consumption hours. In Chile, video hours make up 1 / 4 of whole podcast consumption hours, and in Brazil, greater than 15%.
Personally, I feel video podcasts are going to get much more well-liked within the subsequent few years. Besides for individuals who run 5 miles every morning: they’re strictly on audio!Hey, do you know that we launched our personal new tech podcast: PhoneArena Present? Do test it out!