Ghanaian musician, Kwaku Nsia Boama, recognized within the showbiz trade as Flowking Stone, says selling music in Ghana has develop into more durable in comparison with the previous.
In justifying his assertion, the ‘Blow My Thoughts’ hitmaker stated initially artiste producers have been these funding music promotion and addressing all of the monetary features of the music enterprise, together with paying for slots on radio, tv and DJs.
He added that the arrival of social media affected the sale of Compact Discs(CDs) as many music producers shifted their focus from music to producing motion pictures as a result of Kumawood was thriving nicely on the time.
In line with him, this left artistes to their destiny to advertise their very own music and bear the monetary prices.
In line with him, most artistes don’t have the monetary means for such large budgets to pay dancers, promote on radio and TV, and run commercials on numerous digital platforms and social media.
Though there are document labels, Flowking Stone believes the state of affairs hasn’t modified a lot.
“These days once we use to come back to radio, there have been the producers who used to drop our songs and fund it. Take the songs to the DJs and pay them. Now, it acquired to a time when the producers left to go do motion pictures when Kumawood was on the high and music was not working like that.
“There was a change. They weren’t capable of promote CDs, the web was coming and the artistes have been combating with producers and quite a lot of stuffs. There was a really lengthy interval artistes have been funding themselves; it’s only in the near past that document labels are coming in.
“Now TikTok got here and folks began blowing and we have been like okay. Even earlier than TikTok, there was Fb. There was a time even while you put up a video on Fb, they’ll confide in all of your followers and cut back the quantity of people that will see. They are going to permit solely 5% of your followers to see it except you purchase advert so we began shopping for advert and tipping the membership DJs and radio DJs. Then TV stations got here and also you needed to tip all of the individuals.
“The humorous factor is that the TikTok is the final hope they usually began charging greater than all of the others. So now the job is tough so you may blow on TikTok and in the event you don’t have good mates on radio, it is not going to go.
“So the unique funds it’s good to fund that has develop into greater and also you the artiste you don’t have it,” he defined in an interview on 3FM Drive.
Flowking Stone is at present selling his ‘Determination’ album launched in 2023 whereas he was within the UK.
The newest album has songs that includes King Paluta, Mr Drew, Morphty and others.